Body By Vi Is Changing The World One BMW At A Time.
I attended a health and wellness event yesterday and a very enthusiastic man approached me and said I was just the person he needed to talk to since I was the wellness administrator for our company. He is in the health and wellness business too. He handed me his card and asked if I had heard of the 90 day challenge? I asked which 90 days challenge he was referring to. I quickly learned he was talking about THE 90 day weight loss challenge. The mother of all challenges. The one that is sweeping the country and has changed the lives of thousands of people. The Body By Vi 90 Day Challenge.
My co-worker Allison and I laughed later because she said I was really engaged in listening to him talk about the challenge until he uttered the words Body By Vi. At that point she said my face fell and there was no disguising that I was no longer interested in anything he was saying.
Body by Vi – Just Another Shake Weight Loss Scheme
I took his card and decided I would do some research to see if I could find some information – anything at all – that would help change the preconceived opinions I have about extremely low-calorie liquid diets. Body By Vi is your typical liquid diet. You purchase a kit from them, drink two of their heavily vitamin-laden shakes a day and eat one healthy meal. So far I haven’t found anything to make me think this one is different from the rest. If someone out there reading this thinks they can convince me otherwise, please feel free to try.
The sales rep that was promoting Body By Vi to me was one hundreds – maybe thousands – of folks that have been recruited to sell the products and to recruit more people to sell the products. Body By Vi isn’t new. It’s been around since 2007. It is no different than Lia Sophia jewelry, Mary Kay cosmetics, or Shaklee nutrition products. People make an investment and receive the products to sell. Then they get on Facebook and ask their ‘friends’ to either buy the weight loss kits or become part of their team to help sell them. There’s no pink Cadillac to win, but once your sales reach $25,000 a month you get a BMW. This all seems oh, so familiar.
Staying Off Of The Soapbox
I’ve gotten on my soapbox a number of times about how important behavior change is to the process of weight loss so I won’t go there now, except to say that there is no possibility for that with this program. Body By Vi is just one more diet, like HCG, that gets people to limit their calories to a ridiculously low level (one shake is only 90 calories) so that they do see good – even great – results during the first few weeks, or in this case, 90 days. But what happens after the 90 days? You’re hanging off the cliff trying to figure out what to do next.
I’m not interested in hearing about any diet, product, shake, pill or exercise program that can help you lose weight in 90 days. We need to be talking about what will work for the next 90 years. Body By Vi claims to be instrumental in helping the obesity epidemic facing the United States when in reality they are perpetuating it. They are creating a whole new group of people that experience dramatic weight loss in 90 days, gain it back, and have an even harder time trying to lose it again.
Tell Me I’m Wrong.
So the business card from the rep that approached me yesterday is sitting on my desk. It is plain white cardstock with very simple black lettering that he made using a home computer and a Dell printer. He seemed excited talking about the products, or possibly it’s the hope of selling a kit that motivates him. Maybe he thinks he’s on the way to driving a BMW. Or could it be he goes home and looks at the products sitting in the hallway and thinks, “how in the h**l am I ever going to sell this crap?”!
Maybe I’m the one that’s full of it. Have you tried Body By Vi? Would love to hear your story.
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